Present Status and Future Development of Marketing at Nike Assignment

Present Status and Future Development of Marketing at Nike - Assignment Example Moreover, Nike’s advertising procedure has kept on advancing through broadening. For instance, when Nike’s deals began to deteriorate in 1988, it understood that exclusively concentrating showcasing endeavors on explicit market portions â€Å"could just develop deals and benefits so far† (Hill and Jones, 2009). Therefore, Nike enhanced market improvement into different zones, for example, vigorous exercise, golf, and b-ball and actualized the 4Ps showcasing blend; in particular item, value, spot, and advancement (Pride and Ferrell, 2008). Moreover, Nike’s promoting methodology likewise included entering new markets by buying built up footwear organizations, for example, Converse and Cole Haan (Hill and Jones, 2009, p.200). Notwithstanding broadening, Nike’s promoting system has been significantly re-imagined in the 21st century because of the interrelationship among globalization and the internet business plan of action (Pride and Ferrell, 2008). The approaching of the subsequent media age and various computerized stages have made new cultural patterns and business openings through the sight and sound plan of action, which has tested previous strategies for data spread. On one side of the range, this has prompted expanding commercialization of the client, which is additionally reflected by changing buyer propensities and multi-chain retail system (Vollmer and Precourt, 2008). On the opposite side of the range, the advanced period has re-imagined how the individuals collaborate with one another, in this manner denoting a move in cultural connections and patterns, which thusly advises social standards and empowers development in building customer/business connections. Appurtenant to the computerized unrest has been the radicalization of correspondence modes, with the commencement of talk rooms, email, texting and blogs.â

History of the Iron Lung or Respirator

History of the Iron Lung or Respirator By definition, the iron lung is a hermetically sealed metal tank that encases the entirety of the body with the exception of the head and powers the lungs to breathe in and breathe out through managed changes in pneumatic force. As indicated by Robert Hall creator of History of the British Iron Lung, the main researcher to welcome the mechanics of breath was John Mayow. John Mayow In 1670, John Mayow exhibited that air is brought into the lungs by amplifying the thoracic cavity. He constructed a model utilizing howls inside which was embedded a bladder. Growing the roars made air fill the bladder and packing the cries removed air from the bladder. This was the guideline of counterfeit breath called outside negative weight ventilation or ENPV that would prompt the innovation of the iron lung and different respirators. Iron Lung Respirator - Philip Drinker The main current and commonsense respirator nicknamed the iron lung was developed by Harvard clinical analysts Philip Drinker and Louis Agassiz Shaw in 1927. The innovators utilized an iron box and two vacuum cleaners to assemble their model respirator. Nearly the length of a subcompact vehicle, the iron lung applied a push-pull movement on the chest. In 1927, the principal iron lung was introduced at Bellevue emergency clinic in New York City. The principal patients of the iron lung were polio victims with chest loss of motion. Afterward, John Emerson enhanced Philip Drinker’s development and imagined an iron lung that cost half as a lot to produce.

A Study of Tradition 11 in the 12 Traditions of AA

A Study of Tradition 11 in the 12 Traditions of AA August 17, 2019 Getty Images More in Addiction Coping and Recovery Methods and Support Overcoming Addiction Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use When dealing with the media, the traditions of the 12 step programs request that members maintain anonymity, not so much for their protection, but for the good of the fellowship as a whole.   Tradition 11  of Alcoholics Anonymous (AA) says, Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, and films. Al-Anon includes the addition, We need guard with special care the anonymity of all AA members. Not Using Full Names or Naming Groups When discussing their personal recovery with the media, members who are identified by their full namesâ€"such as the case of those who are already well known in the mediaâ€"should not also identify the specific name of their 12-step recovery group. If members wish to discuss the benefits of membership in a specific 12-step group, such as Al-Anon or Alcoholics Anonymous, they then should not identify themselves except by first name only. For example, if John Doe uses his full name in an interview, he should not name his recovery group. He might simply say he is in a recovery group. If he wants to discuss Al-Anon or AA by name, he should identify himself only as John D. This anonymity is  for the good of the fellowship  rather than protecting the identity of the member. The example is given of a famous athlete or television personalityâ€"a role model for youthâ€"who gets into recovery and announces to the entire world that AA has saved his life. What happens if that person relapses? The kids would think AA is useless and be less likely to seek it when they need to seek sobriety. But Tradition 11 was also developed by the founders of the 12 step programs in order to avoid other potentially damaging situations. Promotion Not Needed AA member Alethea notes that promotion  allows outsiders to change the message, so much so that insiders now hear a different message. The original message of we get better has become things get better. Outside institutions say that it does not matter which 12-step program you go to they are all the same. Yet the support a drug addict would get at an AA meeting from alcoholics is not the same as he would get at a Narcotics Anonymous meeting with other addicts. Attraction, Not Promotion The purpose of 12-step groups is for one member to help another and to be responsible for being the attraction to the program. A member does not cede this responsibility to a spokesperson or promotion campaign. Althea notes, By changing our appearance, how we communicate, dress, and conduct ourselves in and out of the rooms of AAâ€"thats part of carrying the message also, to let people see the difference that this design for a living we were given has worked in our life. When people see the four changes in our lifeâ€"mental, emotional, physical, and spiritualâ€"they are attracted. They need no promotion. This is a program for people who want it. Lets not let others tell us what they think we are about. Lets just be ready when the suffering alcoholic is ready to open the door and show him what we are. Protecting the Anonymity of AA Members Al-Anon member Lin notes that anonymity is what makes people feel safe to speak whats in their hearts and on their minds. The fact that its based on attraction to me means people can see the outward change of you due to an inward change in you. She values the part added to the Al-Anon tradition of protecting the anonymity of the AA member. If you know a particular person drinks because their relative is at a meeting you dont need to tell it. Thats why the anonymity works.

The Risk And Uncertainty Of Halliburton - 1816 Words

The Risk and Uncertainty of Halliburton When thinking of the energy industry, the great Halliburton always will come to mind. According to their company history, Halliburton began in 1919 in Oklahoma as a small company mixing different elements for oil drilling (History of Halliburton, n.d., para. 1 and 2). The company has since grown into a corporate giant, with revenues exceeding 18 billion dollars by the end of the third quarter in 2015 (Halliburton Company, p. 1), and currently runs two sectors: â€Å"the Completion and Production segment and the Drilling and Evaluation segment† (Halliburton Company, p. 8). While known as an energy industry giant, Halliburton is also known for war time profiteering. As reported by Young, Halliburton†¦show more content†¦13). Halliburton announced in 2014 a consolidation with Baker Hughes, another competitor in their industry (Halliburton And Baker Hughes Reach Agreement to Combine in Stock and Cash Transaction Valued at $34.6 Bill ion. p. 1). With this consolidation, Halliburton will acquire all assets of Baker Hughes, along with the future subsidiary’s debts. With the uncertainty of the lifetime of the oil industry, and currently facing a significant loss, Halliburton is taking a serious risk facing such a large amount of debt and acquiring Baker Hughes. Discussion Background Bloomberg reports that Halliburton controls 6.40% of the market share for the â€Å"oil and gas services† industry while it’s two biggest competitors, Schlumberger and Baker Hughes, control 10.00% and 4.90% respectively (Bloomberg Industry Market Leaders). It is evident that the anticipated consolidation is the two companies’ attempt to dethrone Schlumberger as the company with the largest market share, or at the very least, gain a large portion of the market. Baker Hughes, a company serving the same customer base as Halliburton, has accrued in 2015 revenues nearing $8.56 billion, expenses of $9.48 billion, facing future liabilities of over $3.9 billion, and a total net loss nearing $800 million (Baker Hughes Incorporated, p. 2, 4). Trefis Team, a Forbes contributor, reports that this consolidation will cost Halliburton $35 billion of stock and cash dividends and if the consolidation does not occur,

Lord Of The Flies Symbolism Essay - 814 Words

The Dangers Within Masks are oftentimes used as a technique to hide one’s identity. In the novel, Lord of the Flies, the author William Golding, explains an the journey of a group of boys and the discoveries of their inner savages. These boys are isolated from the adult world after their plane crashes onto an island, presumably caused by the world war that was occurring. The children have to manage themselves and form their own rules and civilization. Eventually, not having any older authority, the boys’ true characters are revealed. Various masks are presented throughout the story to represent this idea, such as, wounds, face paint, and long hair. In the novel, Lord of the Flies, William Golding†¦show more content†¦The use of face paint is a way to disguise themselves. An example of this, is when Jack explains how they â€Å"paint [their] faces so [the prey cant] see† (p.55). This shows how they are blending in with the dangers of their environment. The paint permits the boys to set their inner savage free. This behaviour was not previously acceptable in their previous civilized British homes. Their violence facilitated a sense of fear within the boys` relationships. An example of this fear being expressed is when Eric says, â€Å"they’ll be painted! You know how it is†. This shows how the dangerous thoughts, that flow through the minds of the boys, are expressed through the use of their face paint. The rapid growth of each individual’s hairs, demonstrates how the violent civilization of this island is formed. An example of this is when Ralph’s â€Å"hair [begins to creep] into his eyes† (p.88). This compares the ideas of violence and hair. It shows this by acknowledging the fact that the hair cannot be cut, because they do not have the proper tools. This idea is similar to the violence that cannot be stopped, due to their lack of maturity and extreme savageness, proving they are lacking in certain areas to prevent their violence. The boys’ hairs are constantly growing, as is their violence. Another example is when Ralph â€Å"[stands] one hand holding back his hair, the other clenched† (p.69). This demonstrates how hisShow MoreRelatedLord Of The Flies Symbolism Essay726 Words   |  3 Pagesalways refer to their morals to make decisions. Sanity is lost without referring to your morals. In Lord of the Flies, a group of young boys crashes onto an uninhabited island without adult supervision. The boys are faced with challenges that they must overcome in order to escape. To be rescued, they must work together and elect a leader to govern the group. In William Golding’s Lord of the Flies, Golding uses characters and symbols in order to explain the change in humans when morals are forgottenRead MoreLord Of The Flies Symbolism Essay2025 Words   |  9 PagesOftentimes authors will use symbolism through the characters in order to represent a larger encompassing theme. William Golding’s book Lord of the Flies is no exception to this pattern—as various characters in the book have such allegorical meanings. In the case of Jack, he could be said to represent the evilness in humanity, proven by three established concepts in the story: the true nature of his hunting tendencies, the progression of events that happen in his dancing rituals, and his interactionsRead MoreSymbolism In Lord Of The Flies Essay963 Word s   |  4 PagesIn Lord of the Flies by William Golding, young boys face troubles when their plane gets shot down and leaves them stranded with no adults on a deserted island. The boys must learn to govern themselves and attempt to get rescued as quickly as possible. With the blow of a conch, all of the boys unify; with the destruction of the conch, the boys separate and turn evil. The conch serves as a symbol of civilization and order; without it, it becomes human nature to turn into a savage. As Ralph, a youngRead MoreSymbolism In Lord Of The Flies Essay1278 Words   |  6 Pages William Golding kills off everything important to survival and by this he means that the world is doomed. So many significant objects are broken by the end of the book, The Lord of the Flies by William Golding, which is a novel about a bunch of inexperienced boys being trapped together on an island and are forced to find means of survival. There are a lot of symbols in this book that all represent the only way they can survive. Each symbol represents a piece of the world and how it functions. WithoutRead MoreLord Of The Flies Symbolism Essay1080 Words   |  5 PagesLord of the Flies Essay â€Å"Maybe there is a beast†¦ maybe its only us.†(Golding [Page 50]) The Lord of the Flies, by William Golding, is a novel that goes much deeper than a group of 12 year old boys stranded on an island. Throughout the book Golding portrays symbols and constant themes which show how he feels about the human race; that there is an inner beast inside everyone and no matter who you are, it will eventually get exposed. Golding also shows symbols throughout the book which represent theRead MoreLord Of The Flies Mask Symbolism Essay1093 Words   |  5 PagesSymbols in literature are like the Earth, there are multiple layers until you get to the core meaning. In the novel, The Lord of the Flies, William Golding, utilizes symbols in order to get his deeper meaning across. In a novel about boys isolated on an island during the time period of World War II, Golding shows the outcomes of what isolation can have on a group of people. While trying to get these messages across, the au thor uses symbols as an aid These symbols range from strength, hope, andRead MoreLord Of The Flies Fire Symbolism Essay813 Words   |  4 Pagesan intrinsic relationship with the spirit it represents. A fire radiates heat and light to create an impression of power and liveliness. The vivacious flames are always dancing in different patterns, but maintain a degree of constancy. In the Lord of the Flies, fire is a prominent symbol of Ralph’s hopeful spirit throughout the series of events on the island. Fire’s recurring appearances throughout the novels demonstrates that there is always hope in all situations regardless of the amount of resourcesRead More Symbolism in Lord of the Flies by Golding Essay1064 Words   |  5 PagesSymbolism - Throughout the novel, Lord of the Flies, Golding uses many images and symbols to portray evil and destruction. Symbolism Throughout the novel, Lord of the Flies, Golding uses many images and symbols to portray evil and destruction. One of the main symbols is the beast, and it destroys the relationships of the boys and is the main symbol of evil. The conch on the other hand, is the symbol of good, and represents the pure side of the boys. There are also many symbols whichRead MoreEssay about Symbolism in Lord of the Flies2983 Words   |  12 PagesSymbolism in Lord of the Flies The story, Lord of the Flies, has many interesting symbols relating adult society to kids surviving on an island. Many of the characters and items in this novel such as Jack or the conch can be interpreted on a macroscopic scale but the most important being this; a microcosm of children on an island makes a Read MoreEssay on Symbolism in Lord of the Flies, by William Golding912 Words   |  4 PagesSymbolism in Lord of the Flies, by William Golding In his classic novel, Lord of the Flies, William Golding uses many elements of symbolism to help the readers gain a greater understanding of his message. Symbolism can be anything, a person, place, or thing, used to portray something beyond its self. It is used to represent or foreshadow the conclusion of the story. As one reads this novel, he or she will begin to recognize the way basic civilization is slowly stripped away from the boys as conflict

Funny in Farsi Free Essays

Funny in Farsi A Memior of Growing Up Iranian in America by Firoozeh Dumas is all about her life growing up in California after her dad is moved there but is company form Iran. Being born in Iran she had not learned much English so when she moved to the United State she slowly learned and was the translator for her mother a lot of the time. In her younger years she moved around about every two years and eventually she settled in America after her dad retired from the oil refinery in Iran. We will write a custom essay sample on Funny in Farsi or any similar topic only for you Order Now Since she was light skinned and had dark hair she could pass for an America as long as she did ot speak because of her accent, this abled her in many ways. After living in America for some time Firoozeh realizes that no one can really say her name the right way because the English language does not use the same sounds that are in the Persian language. Also by taking an America name she would no longer have to spend endless amounts of time trying to explain to people how to say her name. Since she looked like a young American girl with an American name she could pass for someone that had been born and raised there, that is until she had to open her mouth to say something. After people started to think that she was an American they started to say things that she had never known that they had been saying before, about immigrants from her country. Whilst she has changed her name some Americans that had been traveling in Iran had been taken captive and held for a period of time and while the news was going over the story people started to talk about the issue. By having the American name she heard things that the people really thought about the issues with Iran instead of the polite things they would say to stay off of the subject. Kazem, her father, got fired from his Job for being Iranian during this time and found it very difficult to find another Job. Eventually he stopped putting that he was Persian or Iranian all together and became Turkish, Just so that he could find a Job during Just a difficult time. After all of the problems with Iran went away she went to college at the University of California at Berkeley where she met her husband a Frenchman named Francois. Since Francois was not from the Middle East he was not part of all the craziness with Iran, but he could easily pass for an American because of his white skin. Also if he ad never said anything to anyone no one would ever know about his accent, but then again no big event happened in France that would turn the American people against them. Even though Firoozeh saw the darker side of the citizens in the United States, she did not seem to think that the country was anything less than a blessing, and stayed in the United States as an adult. American attitudes and biases toward immigrants different from country to country and from person to person, some think one way and others think the other way. Normally the things that factor into how a person see’s another person are how hat person was raised, what beliefs they have, and how strongly they feel about the subject. The biggest factor is the way they were raised because if you are in a household where the parents or grandparents talk about a certain race of people in a bad way, it’s the same as monkey see monkey do. If a child over hears there father talking about those stupid Persians, then that child is likely to go and repeat it to a friend, teacher, nanny, or another Persian themselves. Mainly the behavior towards immigrants has been learned whilst the child was growing up or even as an adult eople tend to believe things that they hear, and repeat them to other people which then lead to more people thinking the exact same way as the people that has said these things in the first place. Stereotypes about people happen on a day to day bias, someone sees some that has been wearing the same Jacket all winter and of they think that they are poor and probably cannot afford a new coat. When in all truth that person could Just be wearing their favorite coat or this one may be the warmest of all the coats they own, a person can never tell anything about a person by Just briefly seeing them in the same hings or at the same places. People think that is someone from one country will do something harsh, rash, dangerous, or illegal that all people from that country are going to do it, and that has never been the case. If someone from a small town goes and robs a bank does that mean that everyone in that town is now going to go and rob another bank somewhere else, no it does not. By grouping people together as being all the same that is Just putting them into one group for one reason are they going to be separate into which are more likely to do this and which are more likely to o that, the answer is no. Firoozeh Dumas was born in Iran and then around seven moved to the United States, but she never thought any less of the people her the whole time she stayed and now even as an adult she live in California. Even after all the hardships she faced form moving here not knowing English and having to translate for her mother, going back to Iran and then coming back again. She saw all of the bias and the problems that people have with other countries and immigrants, she grew up in a world where not everyone is accepted for whole they truly are. How to cite Funny in Farsi, Papers

Enrollment System Thesis free essay sample

Local Enrolment database system for the College of Nursing, Western Mindanao State University Introduction This project looks at an Enrolment Database for a college. It stores details of students, courses,year, and section. It may also be use as local assessment of the college of nursing for their college fees. The database is designed for use by staff and other authorized user in the college office to enable them toeasily produce information required by the different people in the college. ObjectivesThis study will help the Faculty and staffs of the College of Nursing of WMSU make enrolmenteasy by the help of the enrolment database system for the college of nursing. The database system willmake the enrolment and collection of fees for the college of nursing easy and fast. The Enrolment database system will store the data of the student this includes the name of thestudent, section, schedule, and college fees. The database system will allow the collector of the fees printa receipt exclusive for the college of nursing student. We will write a custom essay sample on Enrollment System Thesis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Scope and LimitationThis study aim to develop an enrolment database system for the college of nursing of westernMindanao state university, the data base limits on the following fields and functions: †¢ It limits to store the data of the student(First name, Last name, MI, section, and year level) †¢ It limits only for the collection of the local college fees. (CSB, Insurance, Digest, Red Cross, etc) †¢ Only Authorized personnel will be allowed to use the system. (CSB officers [optional], Dean, and some authorized faculty/staff authorized by the dean tocollect